On the one hand, this is perfume that is purported to smell like new books — a thing which, I will confess, I really rather want to both own and wear.
This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.
Note also that there exists ad copy for this perfume which reads: “The Silent Smell of Paper. Karl Lagerfeld.”
All told, I think I’m lucky that it’s $98 a bottle. The temptation factor drops considerably at that price point, and I might never forgive myself if I ever bought any.